This article originally appeared on our Yodle Insights Blog.

If you want to be found in today’s crowded digital marketplace, having a great company website for your franchise just isn’t enough. It’s essential that you optimize your site for search engines so that the right customer can easily find you. But before you dive in, here are some quick and easy best practices to make sure your site is ready to be found.

Content over Clutter
Flashy graphics and other bells and whistles may grab customers’ attention, but they can also slow down your site’s performance, distract customers from your products or services, and hurt your chances of being discovered via search engines. Take a close look at your site to see if there are any elements you can pare down to focus more on content that is relevant to your audience, and less on the clutter that will…

Perhaps this is the year to take on that new business endeavor. Have you wanted to change careers, or maybe add something new onto what you already do?

Franchising could be what you are looking for, and maybe 2015 is the year to get into franchising. For many people, the idea of working for themselves and owning their own business is beautiful, but way too intimidating.

There is a happy medium of being independent but not having everything on your shoulders, and that’s a franchise. You basically buy one of the stores of a corporation, follow its guidelines and get a piece of the sales after the corporation gets its cut. So should you do it?

As the following article looks at, here are 5 reasons to get into franchising today:

1. You want to work for yourself but without all of the risk – You do have some say…