5 mistakes to avoid when creating your website

Centermark Insights

This article originally appeared on our Yodle Insights Blog.

If you want to be found in today’s crowded digital marketplace, having a great company website for your franchise just isn’t enough. It’s essential that you optimize your site for search engines so that the right customer can easily find you. But before you dive in, here are some quick and easy best practices to make sure your site is ready to be found.

Content over Clutter
Flashy graphics and other bells and whistles may grab customers’ attention, but they can also slow down your site’s performance, distract customers from your products or services, and hurt your chances of being discovered via search engines. Take a close look at your site to see if there are any elements you can pare down to focus more on content that is relevant to your audience, and less on the clutter that will…

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