Today’s featured contribution in our 2015 SBA TOP 10 Needs of Small Business Owners research series is written by Jennifer Smiga, President of inBLOOM Communications, that assists small to mid size businesses with their marketing and PR needs.
1. Short and long-term business plans. Musts for any successful business.
2. Mentors. No matter how busy stay in touch with leaders in your industry who inspire you and who can help you to grow – both professionally and personally.
3. Strategic Social Media Campaigns. These should take into account goals for revenue, reach and top-of-mind marketing. They should also be opportunities to connect with media and social influencers who help amplify your reach.
4. Excellent customer service. Many times a well publicized event or promotion can fail if employees are not educated or enthusiastic.
5. Reward programs. A business should reward its best customers or social media brand ambassadors with frequent…
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